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CARE by BMC: redefining the sport-health-tech experience

Core Analysis Resilience Energy

Built on hands-on expertise and a forward-thinking vision, CARE by BMC brings together three rapidly evolving worlds: sport, health, and technology.

Led by Marc Borlée, a physiotherapist specialized in sports medicine, who has trained elite athletes, passionate amateurs, and highly demanding professionals, CARE reflects his core belief: true performance is only meaningful when it’s sustainable, measurable, and rooted in a deep understanding of the body in motion.

The origins of CARE by BMC: Marc and Jacques Borlée

Marc Borlée

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Jacques Borlée

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CARE by BMC is more than a conference: it’s a movement that brings together those shaping the performance of tomorrow.

Where science, the body, and technology unite to inspire new ways of training, caring, and living better.

Our vision: connecting body, mind, and technology

CARE by BMC is driven by a core belief: human performance is no longer defined solely by athletic success, but by the ability to connect body, mind, and technology within a single, balanced approach.

The goal isn’t to go faster or push harder, but to better understand, anticipate, and support human potential.

With this in mind, the conference takes a cross-disciplinary, scientific approach, bringing together researchers, practitioners, and innovators to develop practical solutions, from fieldwork to research, and from elite athletes to everyday individuals.

Because health, performance, and well-being now share a common language: one of knowledge, innovation, and sharing.

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A space to think, experiment, and share

By enhancing both cognitive and physical functions, technological advances—from artificial intelligence to physiological sensors and brain-machine interfaces—now open up unprecedented opportunities for performance, health, and well-being, for elite athletes and everyone else alike.

This revolution is transforming practices: performance optimization, injury prevention, targeted recovery, stress and mental load management, and personalized training and care.

It also creates new pathways for burnout prevention, through greater body awareness and intelligent recovery protocols that are both adaptive and data-driven.

In this context of rapid scientific and technological advancement, CARE by BMC brings together an ecosystem of world-renowned experts, researchers, clinicians, tech companies, and movement professionals.

More than an event, CARE by BMC is a strategic space to think, experiment, and share new ways of moving, caring, and performing, at the intersection of fieldwork and research.

Marc Borlée

Murat Gunes earned his Ph.D. in Micro and Nanotechnology at the Middle East Technical University (METU) in Ankara, Türkiye.

A physiotherapist specialized in sports medicine, Marc has dedicated his career to supporting both elite athletes and amateurs, combining high standards, scientific rigor, and a human-centered approach to movement.

As founder of the Borlée Medical Center (BMC), he has developed an integrated vision of health and performance, blending sports medicine, physiotherapy, physical training, and cutting-edge technologies.

His ambition: to sustainably improve physical and mental health and performance through personalized and innovative care.

Jacques Borlée

Murat Gunes earned his Ph.D. in Micro and Nanotechnology at the Middle East Technical University (METU) in Ankara, Türkiye.

Jacques, an iconic figure in Belgian athletics, was a seven-time Belgian champion, silver medalist at the 1983 European Indoor Championships, and a participant in the Moscow Olympic Games.

As a coach, he guided his children to an exceptional record of 57 international medals, including Olivia’s Olympic gold in 2008, and led the Belgian Tornados to 20 international medals.

Named Belgian and European Coach of the Year in 2011, he is recognized for his visionary approach to sustainable performance, now shared in the corporate world through his “Boost by Borlée” program, combining well-being, resilience, and performance.

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